The team at TopRank Online Marketing would like to wish our online community a very merry holiday season. I
for one get very nostalgic around the holidays and count down the days
(starting in October) until I get to gather with family and friends to
share a meal and make new memories.
For many families, part of the holiday tradition includes singing
carols and watching Christmas movies from their childhood. There is one
song in particular that gets stuck in my head every holiday season is
The Twelve Days of Christmas. For a fun spin on a classic we bring you
some of our favorite tips for the 12 Days of Social Media, Content
Marketing & SEO.
On the __ day of Christmas my true love gave to me…
Days 1-6: Social Media Marketing
A Partridge in a Pear Tree: Know Your Customers
The first step in creating a successful social media strategy takes
some research. Understanding who your best (and worst) customers are
and what issues are most important to them will lend themselves to a
successful social strategy. Start by utilizing your existing customers
to:
- Run surveys to identify their pain points
- Ask essential questions during regularly scheduled meetings
2 Turtle Doves: Always Be Engaging
Setting up a social media profile and expecting to immediately
generate results is an unrealistic approach to social media marketing.
Identifying and reaching out to prospects, influencers, and current
customers on a regular basis will begin setting the groundwork for an
engaging social strategy.
3 French Hens: Offer Guidance
In addition to providing relevant and engaging content for your
online community you should also offer guidance and help where
appropriate. Say for example that you are spending time on a LinkedIn
group and find that someone within the group poses a question related to
your area of expertise. This presents the perfect opportunity to offer
something of value without asking for something in return.
4 Calling Birds: Implement Tools
It doesn’t matter if you’re responsible for the implementation of
social media for 1 client or 10 you’re going to need to use tools in
order to get the maximum value out of your campaigns. Social media
tools don’t have to break the bank. There are a number of affordable
tools on the marketing including:
- Hootsuite
- Commun.It
- Sprout Social
- Vocus (TopRank Client)
5 Gold Rings: Spend Time Where Your Customers Interact
Depending on what industry you’re in, your customers will likely use a
mixture of different social media sites to interact with personal and
professional contacts. As a rule of thumb you will always want to have a
presence on the “Big 5” social networks:
- Google+
- YouTube
6 Geese-a-Laying : Measurement
How many golden eggs are you getting from your social strategy and
how many are duds? Many of the tools that you are using to implement
your social strategy can also provide insight and reporting of how your
social profiles are performing. Platforms such as Facebook and LinkedIn
have built in insights that do not cost any additional money.
Days 7-12: Content Marketing
7 Swans-a-Swimming: Create An Editorial Plan
Now is the time (if you haven’t already) to begin planning your
content for 2013. There are a few easy steps you can take to start the
New Year off right including:
- Determining your content themes for each quarter
- Include any upcoming events in your content calendar
- Research topics that lead to conversions on your website or blog
8 Maids-a-Milking: Map Content to Customers
Depending on what stage of the buying cycle your customers are in,
there are different types of content that will need to be used to
attract, engage, and convert them to close. The different stages of the
customer buying cycle include:
- Awareness
- Consideration
- Purchase
- Service
- Loyalty
9 Ladies Dancing: Hub & Spoke Model
A hub and spoke
content marketing model is similar to a choreographed dance. Once you
determine which of your web properties will be your centerpiece (or hub)
you can begin creating and promoting content for your other sites (or
spokes) that will drive traffic to your hub.
10 Lords-a-Leaping: Build Remarkable Content Regularly
Creating engaging web content on a regular basis is an essential part
of content marketing best practices. However, if you truly want to wow
your customers and prospects you need to create remarkable content that
will stick with them. Examples of remarkable content include:
- Infographics
- Visual eBooks
- White Papers
- Powerpoint Presentations
- Unique Graphics
- Videos
11 Pipers Piping: Promote Your Content
For good content to become great it must be shared. In order to make
your content as easy to share as possible you must make sure the
content is at their fingertips. Adding social sharing buttons to your
blog can make social sharing just a click away. Remarkable content that
your team creates can also be repurposed on different social networks
in the form of :
- Photo albums
- Individual social posts
- A series of web videos or blog posts
12 Drummers Drumming: Take Advantage of Your Network
Your online network can provide a great deal of inspiration for your
content plan. A simple yet engaging question to your Twitter or
Facebook followers can provide a wealth of content that can be used for
blog posts, website content, additional social posts, etc.
Which social media or content marketing tip do you think is the most
essential part of a successful online marketing strategy? Whatever your
plans for the next couple weeks we would like to wish you a happy,
healthy, and safe holiday season.
Image provided via Shutterstock.
