With over 135 million users, 59% of which are located outside of the
United States and with 75 of the Fortune 100 companies using the network
for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks.
As the leading business social network, LinkedIn offers the chance to
connect with professionals all around the world and from all industry
backgrounds. But how do you convert networks into customers, and ‘likes’
into sales?
1. Learn from your peers
Successful marketing is all about listening to what your market needs. The LinkedIn Groups
feature provides a space where you can discuss issues with others in
your industry and learn from their advice. You can bounce ideas off
industry experts and stay informed on new developments. You also have an
opportunity to establish yourself as an expert in a certain
industry/area allowing you to build relationships with current and
prospective customers in a more organic and credible fashion.
