Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business.

Recently, TopRank’s Alexis Hall and Lee Odden have each shared with us a few figures that underscore the importance of video in a modern day marketing strategy:

• Sixty percent of executives will watch a video before reading a word of text on their screen.
• Forty-two percent of executives have made a purchasing decision based on an online video.
• 500 years worth of YouTube videos are shared each day on Facebook.
• Over 3 billion hours of video is consumed monthly on YouTube.

Over 53% of e-commerce retailers are already using non-product related video content (informational videos) on their sites. An additional 30.5% plan to add informational videos to their content arsenal in 2013.

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The team at TopRank Online Marketing would like to wish our online community a very merry holiday season.  I for one get very nostalgic around the holidays and count down the days (starting in October) until I get to gather with family and friends to share a meal and make new memories. 

For many families, part of the holiday tradition includes singing carols and watching Christmas movies from their childhood.  There is one song in particular that gets stuck in my head every holiday season is The Twelve Days of Christmas.  For a fun spin on a classic we bring you some of our favorite tips for the 12 Days of Social Media, Content Marketing & SEO.

On the __ day of Christmas my true love gave to me…

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Google Farmer update paranoia aside, there are plenty of reasons to make content marketing a more prominent piece of your online marketing mix.  Content fuels search visibility, social sharing and consumer interaction. Great content aligns customer goals with those of the brand. Ultimately, useful content helps win and keep customers. 

Because we promote editorial marketing here and with clients so much, there are many questions from companies that want more tactical steps they can take. Whether it’s a retailer with an online catalog of products that wants to increase repeat business or a technology company full of tech specifications that wants to increase new leads, there are a number of straightforward ways to make useful content a marketing asset.

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Content marketing is a simple phrase. It involves just two key elements.

“Content” which can be articles, videos and images in all their various multi-media formats.

“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.

Marketing your content though is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.

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