So you want to create a video that everyone'll talk about. You want it to be shared globally and earn views, retweets and "likes." In other words, you want it to go viral,
like Dollar Shave Club's hilarious video, which earned the company a
whopping 12,000 new customers in the first two days it hit the internet.
How do you make that happen? There is no surefire formula. You can't conjure up viral;
you can't force it. But here's the thing: If you are looking to market
your business, you don't necessarily need a viral hit--you just need to
attract enough attention to draw customers. Here's how.
Focus on the story. Before trying to be clever,
consider the message. Why are you producing the video? What problems
does your company tackle, and in what unique ways does it do so?