When you opened the brick and mortar retail shop, chances are you planned for a grand opening or ribbon cutting. Marketing and advertising to get the word out about your new business was probably one of your top concerns. Marketing online is just as important for a retail store.

Don't just sit there watching cob webs gather on your website. Whether you sell products online or have a one-page website, there are many ways to generate more in-store traffic from your online presence. Increase exposure online with these Internet marketing tips for your retail store.

1. Send a Press Release

One of the fastest ways to spread word about your store, and products or services, is by sending a press release. Media outlets all thrive on press releases every day. The abundance of online news distribution services is now making it easier than ever for retailers to announce new product lines, special events and other shop news.

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