While some people get too wrapped up in monitoring web analytics
data such as toolbar PageRank, top 30 rankings and number of daily
visitors, there are some crucial metrics to follow and act on in order
to improve your website and your search engine rankings.
To get a real sense for how your website is performing, spend
your time monitoring things that illustrate successes and failure, such
as conversion rates, how many backlinks you've collected and how
engaged you visitors are. Here's a look at the three online marketing metrics you'll want to pay close attention to: