Looking for some basic Internet marketing tips for your small business? While there are hundreds of suggestions we can make, here’s a list of 10 that we think might be the most useful for 90% of small business owners.
1. In the words of Ron Simon, “What the hell are you trying to do?”
What is the goal of your website? Ultimately, it should be to drive
more business, but how exactly will it do that? Start with one goal –
such as increasing the number of phone calls – and branch out from
there. It’s important to set goals, but it’s just as important to come
up with a system for measuring those goals.
2. Evaluate your website’s content – Content is King.
What does your website say? Is the content unique and useful? Will
people learn anything when they visit your site? When was the last time
you added new content? Does your website have content worth reading?
Does your content match your business goals?