If you think that publishing is going through an evolution then photography is experiencing a revolution.
There are happy snappers everywhere. The smart phone with the inbuilt
high definition camera is turning everyone into a photgrapher. Add some
software technology with Instagram filters and an ordinary photo is
becoming a piece of art.
Sites such as Pinterest are also allowing us to share this visual art
form in glorious color, creativity and ease just by pinning images from
the screen with a couple of clicks.
Competitors such as
The Fancy.com
are taking these concepts of visual pinning even further into the
realm of social commerce and have announced that they have reached a
whopping
one million users already.
The Rise of Social Mobile Commerce
The Fancy has introduced a few new features into its mobile app
offering, most notably the ability to buy products (they are reportedly
making an average of $50,000 each week from users snapping up the
products they fancy). Up until now users could only collect images they
fancied, but now you can buy them with one-click purchasing directly
from your iPhone or iPad.
This revolution is changing the way businesses perform commerce
online. Online vendors are realizing that the habits and practices of
buyers online are changing rapidly and that tablet and smartphone users
are much more likely to impulse buy with the convenience of one click
shopping.
Pinterest has the Numbers
When it is all said and done, Pinterest still has the mind share and
the numbers (currently at over 20 million users) but it certainly needs
to keep developing its platform rapidly.
Online boutiques such as Boticca have turned their product categories
into boards on Pinterest and are generating up to 10% of their sales
from clicks from Pinterest.
So how do you use Pinterest to market your business?
10 Tips for Marketing on Pinterest
As with all marketing you need to start with a plan to win and Pinterest is no different.
1. Plan for Pinning Success
When setting up your account make sure it is set up properly and
branded with your logo. Create boards that suit your target customers
and your industry niche. Also make sure that you have integrated your
Pinterest platform with your other social media platforms.
2. Remember Copyright
I was attending an online retailer conference recently and ShopNBC
pointed out that it is important to ensure that you are not pinning
images that have copyright. Also remember to attribute your source.
3. Pin Straegically
The mantra is Pin, Repin and follow. Build up a loyal tribe and they
will reward you with significant sharing. Remember when anyone repins
the link still points back to your site. Think of Pinterest as a
friendly virus.
4. Be a Social Pinner
Don’t forget to comment , like other pins and @tag other pinners by
name. Also remember your manners and say thanks when you are repinned.
5. Produce Pinnable Content
The rise of a much more visual web requires you to create and share
high quality images. Also remember that you can also pin video as well.
For B2B businesses that work in knowledge industries you can also pin
images that point to your presentations on Slideshare.
6. Create and Curate
Don’t just post your images curate other quality images and photos
from others. Remember to share the love. The power of reciprocation is
alive and well and if you share others content they will feel obliged to
share yours.
7. Be a Creative Pinner
A lot of business have great images offline that could be placed
online to add to your content. Run competitions and include call to
action in your pins.
8. Keep Search Engines in Mind
Google notices fresh content and also social signals.
So optimize your pins with hashtags, links, categories and keywords. It
is very important to pin images and content from your website. Pinterest
can drive a lot of traffic to your website if you do this correctly
with compelling and contagious photos and images. Infographics work very
well on Pinterest.
9. Don’t Forget your Tools
The most essential tool is the “Pin It” button on your browser. Also download the Pinterest app for your mobile devices.
10. Monitor and Measure your Traffic
This will assist you in finding out what works and what doesn’t. Do
more of what works. Also monitor what your competitors and other brands
are doing and you will be surprised by what you will learn.
