Content marketing is a simple phrase. It involves just two key elements.
“Content” which can be articles, videos and images in all their various multi-media formats.
“Marketing” which means taking that content and letting the online
world knows it exists. In essence it is implementing strategies and
tactics of making your ideas spread.
Marketing your content though is a challenge in a world where there
are over 2 billion internet users who are bombarded with emails, streams
of tweets and banner ads.