Unless you’ve been under a rock like the guy in the Geico commercial,
then you have probably noticed that a lot of changes have been
happening on Facebook, particularly to the fan pages. Here is a look at
how you can take advantage of these changes and use them to market to
your targeted audience.
1. Using Facebook as a Fan Page
This is by far one of the most powerful changes, in my opinion, to
fan page functionality. Why? Before this change, there were only a few
ways to share your fan page with people who are not a fan of your brand
on Facebook. The first was by sharing the page directly with your
personal profile’s contacts. The second was by hoping that your page’s
fans would share it with their contacts. And the third was by spending
money with Facebook advertising.
Now, with the option to use Facebook as your page, you can do
something that reaches out to Facebook users in your targeted audience
for free. Here are easy steps on how to get your brand in front of a
larger Facebook audience.
How to Use Facebook as Your Page
You must be an admin of the page you want to market before going any
further – if you aren’t, then become a fan of the page and ask another
admin of the page to add you as administrator.
Step 1. When logged into your personal profile, go under the Account menu and select Use Facebook as Page.
