1. Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
2. Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
3. Read my previous post on 14 search marketing questions, asked by Digitalpoint members.
4. Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.
5. Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. Try to be innovative.

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In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained at record-setting levels in June, according to Chad White, research director at marketing company Responsys, and retail e-mail volume will grow about 20 percent this year (vs. more than 16 percent in 2011), thanks to a shift away from old-school direct mail and print.

 

That makes for a more crowded party. Your e-mails are competing with (literally!) millions of others, which means you must be intentional in your efforts to create messages that truly engage your customers. Here's how.

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