Google Farmer update paranoia aside, there are plenty of reasons to
make content marketing a more prominent piece of your online marketing
mix. Content fuels search visibility, social sharing and consumer
interaction. Great content aligns customer goals with those of the
brand. Ultimately, useful content helps win and keep customers.
Because we promote editorial marketing
here and with clients so much, there are many questions from companies
that want more tactical steps they can take. Whether it’s a retailer
with an online catalog of products that wants to increase repeat
business or a technology company full of tech specifications that wants
to increase new leads, there are a number of straightforward ways to
make useful content a marketing asset.