Repeat after me: This holiday season, I resolve to take into consideration the increasingly mobile and visual preferences of my customers or readers, and to create and repurpose content to meet their needs, on whichever platform they use to connect with my business.
Recently, TopRank’s Alexis Hall and Lee Odden have each shared with us a few figures that underscore the importance of video in a modern day marketing strategy:
- Sixty percent of executives will watch a video before reading a word of text on their screen.
- Forty-two percent of executives have made a purchasing decision based on an online video.
- 500 years worth of YouTube videos are shared each day on Facebook.
- Over 3 billion hours of video is consumed monthly on YouTube.
Over 53% of e-commerce retailers are already using non-product
related video content (informational videos) on their sites. An
additional 30.5% plan to add informational videos to their content arsenal in 2013.